26-27 BPS Course Catalog - Flipbook - Page 32
720220 Fashion Marketing (formerly called Fashion Merchandising A)
Students will learn where designer inspiration comes from, the history of fashion through the decades, different fabrics
used in apparel, how fashion influences culture and society, study backgrounds of influential and up-coming-designers,
elements of fashion design and design their own collection. In addition to field trips and/or guest speakers, creative handson projects will help students learn fashion focused marketing concepts. By taking this course, you are on your way to
becoming a CTE Marketing program completer. Program completer status includes Principles of Marketing and Fashion
Marketing. This course includes the opportunity to earn an industry approved credential and college credit; see teacher for
details.
Prerequisites: Principles of Marketing
Grades Taught: 9, 10, 11, 12
Credit: .5
74042 Sports and Entertainment Marketing
This course is designed to teach students marketing and management concepts associated with the sports and
entertainment industry. Students will learn techniques and practices used to make these global markets part of a multibillion-dollar industry. Strategies used by successful sports and entertainment marketing and management firms and
businesses will be evaluated. Students will create a new sports franchise team, conduct research and make marketing and
management decisions that will affect their individual teams (i.e. location of the franchise, team logos, team colors, team
mascot, team nicknames, etc.) Forms of revenue for teams are evaluated such as parking, concessions, sponsorship and fan
engagement. The exploration of marketing within the music and movie industry will also be studied. By taking this course,
you are on your way to becoming a CTE Marketing program completer. Program completer status includes Principles of
Marketing and Sports and Entertainment Marketing. This course includes the opportunity to earn an industry approved
credential and college credit; see teacher for details.
Prerequisites: Principles of Marketing
Grades Taught: 9, 10, 11, 12
Credit: .5
760120 Marketing Management (formerly named Retail Management)
Apply and practice marketing and merchandising skills while working in a student-run business: The Falcon’s Nest (Groves
school store) or The Maple Tree (Seaholm school store). Students will design and build store and window displays, run
creative store promotions, investigate new product offerings for the store, learn pricing techniques in retail such as
markups, mark-downs, and perform fiscal/accounting responsibilities. Students will use a point-of-sale system to process
customer purchases, track inventory, and generate sales reports. Students will also further develop skills in purchasing,
sales, customer service, time management, teamwork, initiative, and leadership. Course may be repeated with instructor
approval. This course includes the opportunity to earn an industry approved credential and college credit; see teacher for
details.
Prerequisite: Principles of Marketing PLUS one of the following: Fashion Marketing, Sports and Entertainment Marketing OR
Digital Marketing & Advertising. See chart for program sequence requirements.
Grades Taught: 11, 12
Credit: .5
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