26-27 BPS Course Catalog - Flipbook - Page 31
Marketing & Sales CTE Program
CTE Program
Marketing & Sales
Grade 9
Grade 10
Grade 11
Grade 12
Principles of
Principles of
Principles of
Principles of
Marketing
Marketing
Marketing
Marketing
Principles of Marketing MUST BE TAKEN BEFORE any course below.
Fashion Marketing
Fashion Marketing
Fashion Marketing
Fashion Marketing
Digital Marketing &
Digital Marketing &
Digital Marketing &
Digital Marketing &
Advertising
Advertising
Advertising
Advertising
Sports &
Sports &
Sports &
Sports &
Entertainment
Entertainment
Entertainment
Entertainment
Marketing
Marketing
Marketing
Marketing
Principles of Marketing AND Fashion Marketing, Digital Marketing &
Advertising, OR Sports & Entertainment Marketing MUST BE TAKEN
BEFORE Marketing Management
Marketing
Marketing
Management*
Management*
*May be taken as a 4th year math-related course. Industry Certifications are offered in
some Marketing courses; see course descriptions for details.
Course Completion Pathway
Principles of Marketing ➜
Digital Marketing & Advertising OR
Fashion Marketing
OR
Sports & Entertainment Marketing
760020 Principles of Marketing (formerly Retail Marketing and Marketing & Sales)
In this course, students will learn the foundations of marketing including pricing, supply chain management, market
research, sales strategies, promotion and product/brand fundamentals. Students will explore how and why marketers
reach consumers through age, gender, location, income, hobbies, and many other segmentation techniques. Students will
conduct marketing research to discover and understand consumer habits and patterns using industry methods such as
observation, experiment, and survey. College credit available; see teacher for details.
Prerequisites: none
Grades Taught: 9, 10, 11, 12
Credit: .5
722120 Digital Marketing & Advertising (formerly Social Media & Marketing AND Advertising) This course covers the
advertising and digital marketing industries. Students will create product packaging, brand logos, creative marketing
pieces as part of the product planning and brand strategy process. There will be a focus on enhancing communication,
teamwork, and presentation skills as students work in teams to develop their own advertising campaign for a chosen
product. Students will participate in creative projects, group activities, and learn about marketing careers. The course also
explores social media marketing strategies, including post management and audience engagement, reach and
impressions on platforms like Twitter, Instagram, Facebook, LinkedIn, YouTube, and Snapchat. By taking this course, you
are on your way to becoming a CTE Marketing program completer. Program completer status includes Principles of
Marketing and Digital Marketing and Advertising. This course includes the opportunity to earn an industry approved
credential and college credit; see teacher for details.
Prerequisites: Principles of Marketing
Grades Taught: 9, 10, 11, 12
30
Credit: .5
